iPhone Event: Duo, Pros, Watches, and AirPods Impress, But Apple’s Most Surprising Announcement was Pricing

📋总体概括

苹果在本次发布会推出首款折叠屏iPhone Duo，同步更新iPhone 18 Pro系列、Apple Watch Series 12与Ultra 4、AirPods 5，并将Apple Intelligence与Siri的AI能力扩展至全线产品。IDC观点认为，硬件亮点之外，真正的惊喜在于定价策略——这显示苹果正以价格杠杆应对竞争压力，试图在高端折叠市场证明设计、生态与溢价能力依然成立，定价或成为本轮竞争的关键变量。