资讯

Google will not have to sell AdX business, but it will have to make changes

9to5Google·2026/9/2 20:45:00🔗 原文

📌 概要

经过此前反垄断诉讼后,法官裁定谷歌无需剥离其广告交易业务AdX,而是需采取一些未公开的行为性整改措施。此举被视为谷歌在广告业务反垄断案中的部分胜利,但监管约束仍在,具体整改内容有待进一步披露。

⚡ 关键要点

  • 法院裁定谷歌不必出售AdX广告交易业务
  • 谷歌需做出 undisclosed(未公开)的行为性改变作为替代方案
  • 该裁决延续此前广告反垄断诉讼的结果

Following a prior court battle, a judge has now ruled that Google won’t have to sell off its AdX (ad exchange) business after all, and will instead have to make some undisclosed behavioral changes.

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